w3 Specialist
A Newly launches training program in India which covers in depth knowledge of internet technology including creating websites, marketing, analysis, sales, conversion tracking and their security.

This course is specially designed for those who wants to start their career as a webmaster with complete awareness of internet and its functionality. Please go through the course contents.

• 1. Internet Basics & DNS Management
• Introduction to Internet
• IP Addressing Technology
• Type of IP Addresses
• Domains and Hosting Technology
• Types of Domain & Hosting
• Bandwidth, Web Space and Account Types
• DNS Management
• CNAME, A Record, TXT Record, IP Management
• Connecting Domain to Hosting
• Introduction to Propagation
• Bypassing Geographical Propagation Delay
• Introduction to Server/Site Load & Latency
• Domain Trading Business
• Hosting Affiliate Business
• Buy & Start!

 

• 2. Web Designing
• Basics of Websites
• Colors Combination & ‘Look n Feel’
• Hot Areas of a Website
• Starting with HTML & CSS
• Creating a Website
• Editing Websites
• Designing & Finalizing Websites
• Introduction to FTP
• Uploading and Downloading Files using FTP
• Creating Databases and Installing OS Scripts

 

• 3. Internet Marketing  (SEO & SMO)
• Introduction to Internet Marketing
• Keyword Research & Analysis
• Keyword Selection
• KEI Check
• Keyword Placement
• On-Page Web
• .htaccess management
• Robots.txt Useful or Useless!
• Managing Meta Content
• Optimization by relevant text formatting
• Images & Links Optimization
• Optimizing Internal Structure
• Sitemaps Creation and Maintenance
• Managing 404 & Redirects
• Off-Page Web
• Submissions (Directories, Articles)
• Distribution (Press Releases, YP, Classifieds)
• Listings (Local, Geographical, B2B)
• Postings (Forums, Blogs, Knowledgebase, Knol)
• Social Bookmarking
• Optimizing Social Networks
• RSS (Creation, Distribution & Management)
• Maintaining Reports
• Affiliate Marketing
• Types of Affiliate Marketing
• Using CJ and Other Networks
• Tracking and Maintaining Affiliate Commission
• Negative Marketing
• Referral Marketing

 

• 4. Internet Advertising
• Introduction to Advertising
• Google Adwords
• Yahoo Search Marketing
• Paid Listings and Buying Links
• BING/MSN Advertising
• Popup Advertising
• CPA Advertising
• CPC Advertising
• CPM Advertising
• CPL Advertising
• Managing & Tracking Stats
• Calculating CTR & ROI.
• Maintaining Reports

 

• 5. Website Traffic Analysis
• What is Traffic?
• Introduction to Google Analytics
• Setting up Google Analytics
• Organic Traffic
• Inorganic Traffic
• Referral Traffic
• Direct Traffic
• Demographic Analysis
• Geographic Analysis
• Connecting Google Analytics to Adwords.
• Maintaining Reports
• Introduction to Omniture

 

• 6. Online Payment Processing
• Introduction to PMI/PMS
• Starting up with Paypal
• Paypal Account Types
• Paypal Integration
• Paypal Variables
• Paypal Express Checkout
• Introduction to CCAvenue
• Setting up & Account Types
• Introduction to EBS
• Integration on Demand

 

• 7. Internet Security

• Securing  your Identity online
• Securing  your Email Accounts
• Preventing  your Domain Theft
• Preventing  Website Theft
• Securing  Databases
• Choosing a trusted Host
• Preventing your Websites from Spams
• No to Phishing
• Copyrights & Trusted Seals

Course Fee:

Distance Learning/Online: INR 8500.
Regular/Classroom Based: INR 16500.



After Completing the Course:

You will be working as:
Internet Marketing Professional, Internet Marketing Executive, Working as a freelancer, You can create/manage/sell your own products on the internet..

What we are offering in the course kit:
Classroom Training or Distance Learning Training, Tools and Software Kit, Marketing Tools CD, Courseware (Hardcopy of Reference Guide), Marketing Examination - 1 Attempt